How He Scaled Cookie's Kids to America's #1 Children's Retailer
Cookie Falack is a serial entrepreneur who is best known as the founder of Cookie's Kids, the largest children's department store in America. Some of his other businesses include: • A 3PL (third-party logistics) company that serves clients nationwide • Real estate investments across the country • Genesis, and Israeli-focused fund that backs companies improving humanity • And, most recently, a partnership on cutting-edge photonic chips used for AI and Quantum Computing Enjoy! __________ Check out Joe Shamie on Momentum: https://www.youtube.com/watch?app=desktop&v=VY_1fK8kZ80&t=414s __________ SPONSORS: • Kosher Media: the #1 advertising network across Jewish communities worldwide. https://koshermedia.com • Life Vault Films: Capture the story of your loved one, forever. Order your film today by emailing victor@topnotchvisuals.com • Jeff Sitt: Book your free Pivot and Prosper Strategy Call today at https://jeffsitt.com __________ ABOUT MOMENTUM: 🎙️ Momentum brings you the stories, advice, and wisdom of business visionaries, designed to inspire and guide you on your path to success.Be sure to subscribe on all platforms: YouTube: https://www.youtube.com/@TheMomentumPod Spotify: https://open.spotify.com/show/1jOPoArXfY3OU5uv4BpA3h?si=0311640b82154d1b Apple Podcasts: https://podcasts.apple.com/us/podcast/momentum/id1762657981 Instagram: http://instagram.com/momentumpodcast_ __________ GEAR (please use my affiliate links to make me rich!) • Cameras: https://amzn.to/3UuwW5o • Podcast Mics: https://amzn.to/3J5QWsv • Clip-on Mics: https://amzn.to/3H52iwo • Mic Stands: https://amzn.to/4kZj4uL • Lights: https://amzn.to/45lA5up • Tripods: https://amzn.to/4lHHQAI __________ Coming up… Intro to Cookie His main business: Cookie’s Kids E-commerce Getting into 3PL - warehousing and logistics Getting into Montana real estate Connecting Montana real estate and photonic chips Back to the beginning: working from age 14 College Taking over the store Driving his cousin to work and becoming his store manager Opening his own store with a $15k investment What it was like to open a store from scratch Opening up the 2nd location Gradual expansion What was the vision? Seizing opportunity Being forced to close down retail locations Period of intense failure Did you ever consider going into real estate full time? Being “too early” to the internet Taking another shot at ecom Domino effect How do you expand your business into an entirely new industry? Hiring vs promoting Starting an Israeli humanitarian-focused fund Have an open mind Advice for hesitant young people Negotiation tactics Learn how to judge somebody’s character Follow your passion? The conflict of chasing money vs being an entrepreneur Charity and giving back Why go above and beyond? Genesis’s charity requirement Being at the forefront of the industry Believing in God while putting in the work Cookie’s name Momentum Moment