He Escaped Egypt at Age 6...Now He's the King of Ladieswear
René Rofé is the founder of René Rofé Lingerie, a global lingerie company whose can be found in retailers across the globe. In this episode, Rene shares his unlikely path from engineering and investment banking to “peddling panties,” how a napkin sketch landed him a Victoria’s Secret order, and the persistence that turned a discount-store hustle into a decades-long success story. __________ Check out June Aboksis on Momentum: https://youtu.be/joM7HIY8mDA __________ SPONSOR: Discover how The Hedaya Capital Group's factoring services can help power your business's financials: https://hedayacapital.com __________ ABOUT MOMENTUM: 🎙️ Momentum brings you the stories, advice, and wisdom of business visionaries, designed to inspire and guide you on your path to success.Be sure to subscribe on all platforms: YouTube: https://www.youtube.com/@TheMomentumPod Spotify: https://open.spotify.com/show/1jOPoArXfY3OU5uv4BpA3h?si=0311640b82154d1b Apple Podcasts: https://podcasts.apple.com/us/podcast/momentum/id1762657981 Instagram: http://instagram.com/momentumpodcast_ __________ GEAR: • Cameras: https://amzn.to/3UuwW5o • Podcast Mics: https://amzn.to/3J5QWsv • Clip-on Mics: https://amzn.to/3H52iwo • Mic Stands: https://amzn.to/4kZj4uL • Lights: https://amzn.to/45lA5up • Tripods: https://amzn.to/4lHHQAI __________ Coming up Growing up in Egypt Settling in America Coming to America via boat School in the USA Were you always an entrepreneur? The grind of investment banking Joining his father’s business Starting his own business Rene’s entrepreneurial drive Starting International Intimates How did you set yourself apart? Starting an apparel business before e-commerce/internet Hedaya Capital Group How did you grow the business? The most difficult thing: finding a factory Failures Selling to big box retailers Rene’s big break: Victoria’s Secret Focusing on discount goods Breaking into Marshalls/TJ Maxx Pros & cons of working with a partner Negative experience going into business with a partner Skills you need to succeed Sell yourself Giving back/charity Serving on Hillel Yeshivah Board “Is God testing me?” Preferred version of charity Momentum Moment Selling and buying back his company Outro and 3 key takeaways